Core Competencies & Technology Matrix
Digital Project & Sprint Management
End-to-end management of engineering lifecycles. Translating complex business requirements into high-velocity development sprints, backlog prioritization, and risk mitigation.
Full-Stack Modern Architecture
Bypassing slow legacy templates to engineer custom, sub-second web applications. Deep command over semantic front-end systems, headless infrastructure, and serverless authentication.
AEO, SEO & Attribution Rigor
Pioneering Answer Engine Optimization (AEO for ChatGPT, Gemini, Perplexity) paired with rigorous technical SEO schema and enterprise GA4 measurement models.
Verified Production Deployments & Commercial Impact
Complete Corporate Ecosystem, Custom Brand Portfolio Portal & Architecture Integration
Multi-brand routing architecture managing high-volume subsidiary brands including Being Kind, AfriPure, and international partner distributions.
Centralized multi-national brand authority, sub-second page performance, zero technical debt.
Engineered to absorb viral social traffic spikes (>550k+ TikTok views, 78k+ social followers) without latency.
Streamlined checkout UX, mobile-first conversion optimization, and instant-load media asset delivery.
Flawless nationwide retail inventory discovery and accelerated digital product revenue.
20-month continuous technical SEO architecture sprint targeting commercial & industrial decision-makers.
88,000+ Active Users | 55,000+ Organic Search Sessions | 135,000+ Page Views
Ranked first-page across key commercial industrial queries globally.
Professional Experience
Founder & Digital Infrastructure Architect
2023 – Present- Architected, managed, and deployed 10+ custom web platforms across the US, South Africa, and the UAE, prioritizing sub-second load times and zero technical debt.
- Directed technical SEO and AEO roadmaps, mapping schema markup and content architecture to capture AI search citations across ChatGPT, Perplexity, and Google AI Overviews.
- Installed military-grade GA4 measurement protocols, providing enterprise stakeholders with transparent attribution dashboards directly linking marketing spend to pipeline revenue.
- Maintained a 100% custom-coded architecture standard, eliminating third-party plugin vulnerabilities and bloated page builders.
Digital Marketing & Growth Lead
2023- Executed hands-on organic search campaigns and full-funnel content distribution tailored to North American B2B buying cycles.
- Analyzed competitive keyword clusters and on-page performance metrics to optimize user acquisition funnels.
Academic Foundation & Analytical Rigor
Bachelor of Commerce (BCom) in Management
Lyceum College